Decoding Indian Online Consumer Behaviour Patterns: Preparing Your Online Business For Festive Season Success.

consumer behaviour in online shopping

We all know that we Indians love to shop during the festive season. In recent times, understanding the consumer behaviour in online shopping is essential for any online business striving for success, especially during the festive season since consumers increase their spending. As a business in this saturated ecommerce world, it’s important to decode online consumer behaviour. It helps you to devise effective strategies that cater to the needs and preferences of Indian consumers.

But first let’s understand what is online consumer behaviour?

What is online consumer behaviour?

It is a range of actions and decisions made by individuals while browsing, searching, evaluating, and purchasing products or services online. As a  business it’s crucial to comprehend the online purchase behaviour of customers. Businesses can make adjustments to their offerings through marketing messages and user experiences to align with the expectations of their target audience.

When analyzing consumer behavior trends in online shopping, various ecommerce patterns and trends become apparent, especially during festive seasons such as Diwali, Eid, and Christmas among Indian consumers.

online consumer behaviour

How can brands prepare their online business for the festive season?

Let’s have a look and explore how your online business can capitalise on the online purchase behaviour of customers for the success of any festive season:

Customers preference towards Discounts and Deals:

Indian consumers are price-sensitive. They actively seek out discounts, deals, and promotional offers when making online purchases. Since they indulge in purchasing a lot during festive season, their tendency to look for the best discounts and deals increases rapidly. As an online business, you can offer attractive discounts and exclusive deals to significantly boost your online sales.

Mobile Shopping Dominance among customers:

With an increase in smartphones, a significant portion of online shopping in India now occurs through mobile devices. Understanding the nature of online consumer behaviour in India is vital for optimising your website and marketing strategies for mobile users. It’s essential to ensure  that your website is mobile-responsive, and consider investing in mobile advertising to expand your audience reach.

Preference of Customers for Trusted Brands:

A tendency that is observed in Indian customers is that they tend to lean towards established and trusted brands, while purchasing high-value items or gifts during festive seasons. Establishing a brand’s credibility and trustworthiness through authentic customer reviews, social proof, and transparent policies can help in attracting and retaining customers during the festive rush.

Regional and Cultural Sensitivity of Customers:

India is a diverse country, and it’s important to acknowledge and respect these cultural differences in your marketing campaigns. Product offerings can help resonate more deeply with your target audience. Customising your messages and promotions help forge a stronger connection with the audience.

Convenience and Seamless Shopping Experience of Consumers:

In a rapid world like ours, convenience plays a significant role in shaping consumers’ online purchase behaviour. Indian consumers value a seamless and hassle-free shopping experience, from easy navigation on the website to smooth checkout processes and timely delivery. Investing in user experience optimization and streamlining logistics can enhance customer satisfaction and foster loyalty during festive seasons.

Social Media Influence on Consumers:

Social media platforms wield immense influence over online buying behaviour of Indian consumers. Leverage the power of social media marketing to engage with your audience, showcase your products, and run targeted advertising campaigns during festive periods. Encourage user-generated content and leverage influencer partnerships to amplify your brand’s reach and impact.


Being a brand it’s essential to prepare your online business for the festive season, and also understanding online consumer behaviour, staying agile, responsive, and adopting a customer-centric approach. This involves brands offering tempting discounts and deals, optimising mobile experiences, building trust through transparent policies and social proof, etc.

By aligning the strategies with these key insights, brands can effectively position themselves for success and capitalise on the festive zeal to drive significant growth in their online ventures. To help you maximise your business’s potential our team at Primarc Pecan are equipped with all the necessary means to help you and your brand scale new heights, smoothly, in the competitive online marketplace during peak festive seasons.

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